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The simple way to talk to your customers Marketing is full of jargon. And marketing agencies are full of people fluent in jargon. But the truth is, successful marketing is a mixture of common sense and careful research. Our Highly Effective Marketing Plan (HEMP) software - which is based on the best-selling book by Peter Knight - will help you to develop and implement a marketing plan that works for your business. HEMP will help you to: * Accurately identify your customers * Establish your point of difference in the market * Build an achievable marketing plan * Co-ordinate your marketing activity* Make your marketing budget work harder.

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